|Image courtesy Ben & Jerry's Join Our Core competition|
On Wednesday night I attended the announcement of the finalists in Ben & Jerry’s Join Our Core competition in London. Earlier in the day all twenty-five hopeful entrepreneurs had pitched their ideas to ten expert judges from the world of sustainable and ethical business including Ben & Jerry’s co-founder, Jerry Greenfield. Other judges included executives from Fairtrade Foundation, Ashoka and VSO, and were adjudicated by leading British environmental journalist Lucy Siegle.
The fifteen finalists of the Join Our Core competition, sponsored by Ben & Jerry’s, represent the brightest young sustainable business minds across Europe. They will be jetting off to Uganda for the next stage of the competition. The five overall winners will win a €10,000 cash prize each, mentoring from Ashoka, and will be featured on a Ben & Jerry’s flavour in 2013.
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